One of the most important aspects of running a building business is marketing. It’s not enough to build amazing properties; you need to be able to market those properties, get them in front of the right people at the right time, and get potential buyers excited at the prospect of living in your community. Marketing […]

The recent decline in housing sales is an indicator that the market is cooling off. According to Commerce Department figures, new single-family homes sales in October 2018 were 8.9% lower than the month before and 12% lower year over year. The market changes give builders the opportunity to distinguish themselves in a challenging period. One […]

2019 is officially upon us—and that means that the Pantone Color Institute, the world’s leading authority on all-things-color, has officially chosen the color that’s going to usher us into the New Year. And this year, it’s a bright one. According the company’s announcement, Living Coral, Pantone’s 2019 Color of the Year, is “an animating and […]

2018 is coming to a close, which means the design world is gearing up for the upcoming year—and releasing the colors and trends they predict will become the go-to’s in 2019. And while the Pantone Institute (widely considered the world’s leading authority on color) won’t release their pick for Color of the Year until December, […]