It’s the end of the year, which means the design world is starting to roll out their predictions for the hottest new colors and trends for 2019. And while you’ll have to wait until December for the official word from Pantone (largely considered the world’s authority on color), many paint companies have already declared their go-to shades for the upcoming year—and for PPG Paint, that color is Night Watch.
You can expect Night Watch, a deep green shade, to be splashed all over interiors in 2019. But what about this shade makes it so timely? And, more importantly, how can you incorporate it into your designs to make your properties more marketable in the upcoming year?
Night Watch
A part of the aqua family, Night Watch from PPG Paint (PPG1145-7) is a rich, darker shade of green that feels like a cross between an emerald and a forest tone. In an article announcing the 2019 Color of the Year, PPG senior color marketing manager Dee Schlotter said “The restorative power of nature is important in society now more than ever…Night Watch is about bringing the healing power from the outdoors into your home through color.”
Why Night Watch Works
In today’s hyper-connected society, people feel overwhelmed and burnt out by the information overload they experience on a daily basis. As a result, they want their homes to feel like a calming oasis amidst the chaos—which is why Night Watch is such a timely color choice.
According to color psychology, green is the color most closely associated with nature—and it can invoke the feelings of calm and peace people tend to feel when surrounding by the great outdoors. “The dark green hue pulls our memories of natural environments to the surface to recreate the calming, invigorating euphoria we feel when in nature,” said Schlotter.
By incorporating this calming shade of green into your designs, you can create that feeling of peace and calm in your properties—which can be an instant selling point for potential buyers looking for a respite from the overwhelm they experience in our technology-centric culture.
How To Incorporate Night Watch Into Your Properties
Night Watch is an extremely versatile color and there are a number of ways you can incorporate it into your properties.
For a more subtle effect, use Night Watch as an accent color. Paint an accent wall in a bedroom to create a serene and calming sleep space, create an inviting ambiance by using the color on a front door, or add a touch of the outdoors to windowless spaces like hallways. For something different and unexpected, try an accent ceiling.
If you want to make more of a statement, make Night Watch the focal color in a living room or dining room. Just make sure to let the green hue shine and balance it out with neutrals; PPG paints recommends beiges (like Sourdough PPG 1084-3), grays (like Magic Dust PPG 13-24), or lighter shades of aqua (like Raindrop PPG 1145-1 or Jack Frost PPG 1145-2) as ideal pairings for Night Watch.
Incorporating Night Watch Into Your Sales Office
Night Watch is a great color to incorporate into your properties—but it could also be a fantastic choice for your sales office.
Your sales office is a place where you connect with potential buyers and discuss the possibility of them buying property in your community. In order for those conversations to evolve, potential buyers need to feel calm and safe—which is a feeling that the green-hued Night Watch can easily evoke.
Try painting an accent wall in your sales office—or even the front door or shutters—for the best effect.
Night Watch in 2019 and Beyond
Night Watch may be a 2019 Color of the Year, but it also feels classic and timeless—making it an ideal choice for your properties not only in the upcoming year, but for years to come. If you want to make an impact with your paint choices in 2019 (and beyond), make sure to incorporate Night Watch in your upcoming design plans.
In a video discussing this year’s color choice, PPG Paints National Color and Design Manager Ruth Hanlon described Night Watch as “an evolution of our color of the year for 2018, but more optimistic” as well as grounded, luxurious, and classic. She also claimed nature and Biophilic Design were large influences in the color decision.