As a builder, you want to take advantage of any technology that’s going to help you build buzz and fill your communities. And one technology that has the potential to completely revolutionize the way you do business?
The conversation about VR and the potential it has to change the way we work and life has been happening for years. But recent advances in VR technology have made VR significantly more accessible—and companies across the globe are starting to explore how they can use virtual reality to drive real world results in their businesses.
As VR technology becomes more a part of the mainstream, consumers are going to expect the companies they do business with to incorporate VR into the sales process—and as a builder, it’s in your best interest to leverage these new advances in VR technology to sell your homes. But how, exactly, do you do that? What’s possible in the world of virtual reality from a builder’s perspective?
Take your potential buyer’s on a (virtual) tour
When it comes to VR, a lot of what’s possible is still around the corner. But there’s plenty that you can do today to incorporate virtual reality into your sales process—starting with virtual tours.
Most buyers won’t buy a home until they’ve had an opportunity to walk through the property and make sure it’s the right fit. And if those buyers are, for whatever reason, unable to come out and tour your community in person, it used to be that they were eliminated from your buyer’s pool.
But thanks to VR, that’s no longer the case—your potential buyers can explore your model home from top to bottom without ever leaving the comfort of their own home.
With the right virtual reality technology for builders, you can create a completely immersive digital tour experience for buyers, whether they’re 100 or 10,000 miles away. Through your virtual tour, potential buyers can explore each room of the home, get key information on the property, and recreate the experience of walking through a model home in your community—without ever leaving the couch.
This kind of virtual reality tour experience is a win-win; buyers get the convenience of touring a model property without having to travel to your community and you get to expand your reach of potential buyers.
Take your sales messaging virtual
A virtual tour is one thing. But what if your potential buyers have questions? How can you get them the information they need and overcome objections to close the sale?
Lucky, you can get them everything they need through VR.
With the right technology, you can integrate virtual sales support into your VR home tour experience. One way to do it? Tagging your sales messaging to specific touchpoints within the virtual home tour experience.
So, for example, let’s say the dishwasher in the kitchen is built to blend in with the cabinetry. Instead of your customers scratching their head and wondering whether their potential new home comes equipped with a dishwasher, you could attach a video explaining where the dishwasher is, the size and dimension, and the benefits of having it designed to look like an additional cabinet.
Or let’s say you’ve decided to integrate energy efficient lighting throughout the home. You could add a video demonstration of how the lighting works, the key benefits, and how much homeowners stand to save by using this lighting option.
The point is, VR allows you to integrate your sales messaging directly into the virtual experience—it’s like having your best salesperson on hand leading the tour.
When it comes to customization, there’s nothing more powerful than VR
When potential buyers tour a home, they’re looking for something that suits their personal taste and style. With a traditional model home, there’s not much you can do other than let buyers know about customization features. But with VR you can actually show them.
With VR technology, potential buyers can fully customize the home to their specifications as their touring it. This gives them ability to see what the home would look like designed to their own personal preferences, which gives them a greater ability to picture themselves living in the property—and gives you a greater chance of closing the deal.
So, for example, let’s say a potential buyer is doing a virtual tour and doesn’t like the hardwood floors. No problem! With the click of a button, they could change the flooring to view all the other options you offer (like lighter hardwoods or tile) until they find whichever option they like best. It’s the same thing with appliances, finishes, carpet… any parts of the property that are customizable can be immediately changed during the virtual tour.
When potential buyers have the opportunity to customize the property in real time during their virtual tour, it gives them a better sense of what’s possible in their new home—which will greatly increase the likelihood of them making a purchase.
Bring these virtual experiences to life with Matterport Tours
There’s no denying that virtual reality is going to be a complete gamechanger for builders. And if you want to get the most benefit, you need to start embracing virtual reality today and creating immersive VR experiences for your potential buyers—which you can, thanks to Matterport Tours.
With Matterport Tours, you can create a fully immersive 360 degree virtual tour that allows potential buyers to explore and customize your properties. And with Mattertag posts, you can attach relevant sales messaging to create a more comprehensive experience that addresses buyer questions and concerns and drives sales activity for your community.