Jonathan is the Chief Digital Officer CDO at Marketshare, Inc. Located in the heart of Silicon Valley, California. Marketshare, Inc. has been helping builders with all things marketing for over 35 years. Email: [email protected]
As a builder, there are a lot of things you need in order to have a successful business and drive sales; you need to build quality homes that people are excited to buy; you need to invest in the right marketing platforms; you need a talented sales team to walk potential buyers through the home-buying process.
But there’s one area that many builders overlook that can have a huge impact on sales, and that’s great graphic design.
Having the right graphic design partner and design strategy can go a long way in building intrigue around your properties, marketing to your audience, and driving sales and revenue for your building company.
Let’s take a look at how great graphic design can drive sales:
Strong Branding = Strong Sales
An important aspect of any business, including building, is having a strong brand. When customers interact with your company, they need to get a clear idea of who you are, what you stand for, and what they can expect from working with you. And those are all answers that come from your branding efforts.
A huge component of strong branding is strong design. The best brands bring their brand story to life through visuals and graphics like their logo, website, and marketing materials, and if you want the same kind of brand presence, you need to do the same.
When it comes to strong branding through graphic design, you want your designs to be:
- True to who you are as a brand
- Visually appealing
- Consistent across all platforms