Jonathan is the Chief Digital Officer CDO at Marketshare, Inc. Located in the heart of Silicon Valley, California. Marketshare, Inc. has been helping builders with all things marketing for over 35 years. Email: [email protected]
Graphic design is a huge part of any business, but it’s an especially big part of the building business. As a builder, there’s so many pieces you need created and so many areas where you’ll need design support: from marketing materials for your new communities to signage to mock-ups of your home layouts, your business designs are a crucial part of bringing your ideas to life, developing interest in your properties, and ultimately driving sales.
Because design is so important, you’ll want to leave it to the professionals and work with a graphic design partner. But how do you find the right graphic design partner for your building business?
Ask The Right Questions
The first key to finding the right graphic design partner for your building business is to ask the right questions. When interviewing potential graphic design partners, asking the right questions and digging deep to get the information you need to make an informed decision is critical to choosing the right partner.
You should ask all potential partners:
What’s your experience working in the building industry?
Designing for the building industry takes a unique skill set. Ideally, you want to work with a graphic design partner who understands your business and how to best design to help you meet your goals of selling property and filling your communities.
Ask your potential graphic design partner about their experience working in the building industry. Dig deep to get a real sense of their industry understanding. Do they understand the unique challenges of design for builders? Do they have experience creating building-specific designs, like lead in signs or billboards? In addition to graphic design, can they create architectural mock-ups of potential homes?
The more experience your graphic design partner has in the building industry, the better they’ll be able to deliver what you need.
What areas of design do you specialize in?
Just because someone is amazing at designing a logo doesn’t mean they’ll be equally as effective as designing a marketing flyer for your new community or a sign for your sales office.
Think about the main areas you need design support and then look for a design partner that specializes in creating those types of design.
Can I see samples of your work?
When interviewing potential graphic design partners, you always want to review an extensive portfolio of their work. Reviewing past designs will give you a clear idea of what you can expect your potential partner to deliver for you.
When reviewing designs, you’ll want to look for a solid understanding and aesthetically pleasing usage of basic design principles, including:
- Complementary color palettes
- White space